Are you helping your prospects buy from you?
It’s very possible that you are not simply because of the marketing copy being utilized on your Website.
Words have the power to create an emotional response from consumers; whether on or offline. The way words are used on your Website paints a mental picture for your visitors and have to be chosen wisely.
The mind thinks in pictures, so your visitors process what you are saying on your Website by visualizing it in their minds. You can – and should — use this visualization to create feelings, emotions, etc.
You do this yourself all the time without realizing it. Have you read a good book lately? What made it so good? The theater of the mind. The words became pictures in your mind. That’s visualization. And it’s key to a good book and a good Website.
The words you use must paint a picture in your prospect’s mind to create a definite emotion, a perception of your product or service offering. Doing it well can motivate your visitor to look around your Website more and increases the chance of making a sale or other desired conversion.
Emotions are the masters of our minds, no matter how intelligent we are. Emotions drive almost every decision we make — psychologists say every decision.
Some people will deny this. They reject any suggestion that their emotions effect their decisions. But we know better, because we see the results of it every day with businesses that utilize our marketing copy services.
Words have meanings, and how they are placed can make a real difference.
- By moving nine words from the bottom to the top of a form, a loan firm increased the number of applications by 240%.
- Adding two words in an email subject line doubled the number of inquiries about a telephone service.
- Putting someone’s face on a Web page about investment increased sales by 20%.
- Removing one item from a Website increased return on investment by 92%.
Just words. But they can create emotions in your prospect’s mind. Buying decisions – yes or no — are pushed almost entirely by emotions. Your prospect’s perceptions and emotional reaction to your Website – how they feel about it – is as important as what you are selling. Remember, they wouldn’t be there if they weren’t interested. In what your site is offering
Remove the Emotional Barriers.
Everything is subjective. It’s not what you say. It’s what people think and feel when they hear it. The simple verb “feel” describes how and why people act and react.
Describing your product so it has more meaning in your prospects’ minds can make positive changes in their behavior when they visit your Website.
You only have one chance to make a first impression. Make it a deeper, more personal experience for your prospect. You’ll have a sale more often than not. This will also keep consumers on your Website for extended periods of time because they will actually want to engage with it simply because your marketing message is enticing.
And you’ll find that you also keep more customers when they have positive feelings about their experience with you. What could be better than that?
Get started today by contacting us to get a no-obligation quote for your Website marketing copywriting project.